Googleの言葉遣い

ITトレンド

http://www.google.com/intl/en/corporate/index.html

Google's mission is to organize the world's information and make it universally accessible and useful.

http://www.google.com/intl/en/corporate/tech.html

Google stands alone in its focus on developing the "perfect search engine," defined by co-founder Larry Page as something that, "understands exactly what you mean and gives you back exactly what you want."

http://www.google.com/intl/en/corporate/tenthings.html

2. It's best to do one thing really, really well.
Google does search. Google does not do horoscopes, financial advice or chat. With the largest research group in the world focused exclusively on solving search problems, Google knows what it does well and how it could be done better.

4. Democracy on the web works.
Google works because it relies on the millions of individuals posting websites to determine which other sites offer content of value. Instead of relying on a group of editors or solely on the frequency with which certain terms appear, Google ranks every web page using a breakthrough technique called PageRank™. PageRank evaluates all of the sites linking to a web page and assigns them a value, based in part on the sites linking to them. By analyzing the full structure of the web, Google is able to determine which sites have been "voted" the best sources of information by those most interested in the information they offer. This technique actually improves as the web gets bigger, as each new site is another point of information and another vote to be counted.

LETTER FROM THE FOUNDERS “AN OWNER’S MANUAL” FOR GOOGLE’S SHAREHOLDERS
http://www.sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm#toc16167_1

Google is not a conventional company. We do not intend to become one.

Our goal is to develop services that improve the lives of as many people as possible—to do things that matter.

We want Google to become an important and significant institution. That takes time, stability and independence. We bridge the media and technology industries, both of which have experienced considerable consolidation and attempted hostile takeovers.

Our intense and enduring interest was to objectively help people find information efficiently. We also believed that searching and organizing all the world’s information was an unusually important task that should be carried out by a company that is trustworthy and interested in the public good. We believe a well functioning society should have abundant, free and unbiased access to high quality information. Google therefore has a responsibility to the world.

Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

MAKING THE WORLD A BETTER PLACE
We aspire to make Google an institution that makes the world a better place.

PROSPECTUS SUMMARY
http://www.sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm#toc16167_2

Google is a global technology leader focused on improving the ways people connect with information. Our innovations in web search and advertising have made our web site a top Internet destination and our brand one of the most recognized in the world. We maintain the world’s largest online index of web sites and other content, and we make this information freely available to anyone with an Internet connection. Our automated search technology helps people obtain nearly instant access to relevant information from our vast online index.

Our mission is to organize the world’s information and make it universally accessible and useful. We believe that the most effective, and ultimately the most profitable, way to accomplish our mission is to put the needs of our users first. We have found that offering a high-quality user experience leads to increased traffic and strong word-of-mouth promotion. Our dedication to putting users first is reflected in three key commitments we have made to our users:

  • We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for inclusion or ranking in them.
  • We will do our best to provide the most relevant and useful advertising. Whenever someone pays for something, we will make it clear to our users. Advertisements should not be an annoying interruption.
  • We will never stop working to improve our user experience, our search technology and other important areas of information organization.