必読記事・論考
Forbes 11/29/04 Internet Video
Steve Shannon has an audacious plan to transform the way Americans watch TV. So do Microsoft, SBC and Qualcomm, and many, many others.
Forbes 11/29/04 Out of Context
Paid search is the hottest thing on the Web, yet online ads still struggle to be relevant.
Forbes 11/29/04 Rich Karlgaard
Five years ago for the sake of the kids, my wife and I unplugged our television.
Economist 11/27/04 Managing Complexity
Most software projects fail to meet their goals. Can this be fixed by giving developers better tools?
Economist 11/27/04 Kings of capitalism (Survey)
How private equity is changing the business world
In two decades, private-equity firms have moved from the outer fringe to the centre of the capitalist system. But, asks Matthew Bishop, can they keep it up?
Economist 11/20/04 Information markets
Economists and policymakers are just beginning to understand the use of information markets
Economist 11/13/04 A world of work (Survey)
The global deployment of work has its critics, but it holds huge opportunities for rich and poor countries alike, says Ben Edwards
Business Week 11/22/04 Michael Dell: Thinking Out Of The Box
Ever since he decided to drop out of the University of Texas to run his PC's Limited in 1984, Michael S. Dell has taken full advantage of his rivals' refusal to see him as an innovator.
Business Week 11/22/04 The Online Ad Surge
Brand advertising online has taken off -- and it's shaking up Madison Ave.
Fast Company 12/04 What Money Can't Buy
Each year, Microsoft spends more than $6 billion on R&D. And for all that money, it gets...digital toilets and SPOT Watches. Is there a problem here?
William H. Gates III is chairman and chief software architect of Microsoft Corp. He spoke with Fast Company about patience, fast-following, and the innovation gap.
There are plenty of internal reasons why Microsoft's record of innovation is so lackluster. Not to mince words, Bill Gates's researchers have placed a bunch of expensive bets on technologies that haven't panned out. But the company's failure also points to three much bigger lessons about innovation.
Business 2.0 12/04 The New Science of Naming
Forget made-up words and quirky nonsense. When choosing an identity for a company or a product, simple and straightforward are back in style.
Business 2.0 12/04 The Survivor
She fought off cancer, then turned a struggling maker of design software into an industry giant. Is there anything that tough-talking Autodesk CEO Carol Bartz can't do?
Business 2.0 12/04 How to Succeed in 2005
We asked some of the smartest people in business how they manage to do what they do, time and again. Not surprisingly, they delivered.
Business 2.0 12/04 Escape from Silicon Valley
Broadband is inspiring refugees from tech's meccas to build businesses where the living is easy and startup costs are low.
Business 2.0 12/04 The 5 Lessons of 2004
Even in confusing times, business serves up winners and losers with plenty to teach us.
Business Week 12/13/04 Carly's Challenge (Cover)
Hewlett-Packard still needs to prove it can execute its broad strategy. If not, pressure will build to break up this Silicon Valley icon
Fortune 8/23/04 Inside Andy Grove's Boardroom
Intel's chairman is out to change the way companies are governed. His first job: Change himself.
Forbes 12/13/04, 11/19/04 Conversation With a Giant
Peter F. Drucker was born 95 years ago-can it be possible? Now confined to a walker and nearly deaf, Drucker stopped giving press interviews about a year ago.
Peter Drucker On Leadership
Fortune 12/13/04 Google@$165 Are these guys real?
Four months after the IPO, Google's stock has soared, the company is selling scads of online ads—and its bosses realize it has to grow up fast.
Fortune 12/13/04 The Big Benioff
He's perhaps the most charming, cocky, PR-blitzing, Eastern-religion touting, pushy showman in tech. but is Marc Benioff possibly also right?
Forbes 12/13/04 Making Over Motorola
If mobile communication is going to be seamless, Motorola has to be seamless.
