Professor iPod
Wired News 1/28/05 My IPod, My Self
http://www.wired.com/news/mac/0,2125,66426,00.html?tw=wn_tophead_5
(1) Michael Bull
http://www.wired.com/news/mac/0,2125,62396,00.html
Bull, a lecturer at Sussex University, is considered a leading academic expert on the impact of digital entertainment devices, earning him the "Professor iPod" moniker -- but now he has some competition.
(2) Markus Giesler
http://www.markus-giesler.com/
A 28-year-old assistant professor of marketing at York University in Toronto, is fast becoming a bright light in high-tech consumer research.
Giesler is currently conducting a study of iPod users and their music-listening habits. He has set up the iPod Stories website to solicit tales of iPod consumption, which he will craft into an ethnographic study called "iPod Therefore iAm."
