The Power of Many
http://x-pollen.com/many/
http://x-pollen.com/many/blog.html
Wired 10/04 The Long Tail by Chris Anderson
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
VentureBlog 10/5/04 The Internet And the Death Of 80/20
http://www.ventureblog.com/articles/indiv/2004/000907.html