必読記事・論考(IT)

ITトレンド

Inside Google 2/9/05 How To Make Money At AdSense
http://google.blognewschannel.com/index.php/archives/2005/02/09/how-to-make-money-at-adsense/

Right now asbestos reform and asbestos related litigation is on fire. Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results.

http://asbestos.stinkmachine.com/
http://www.michaelbuffington.com/archives/2005/02/the_grand_expir.html
The Social Customer Manifest 2/2/05 Personalization, The Long Tail, And The Charge Against The Customer Monoculture
http://socialcustomer.typepad.com/the_social_customer_manif/2005/02/personalization.html
TechDirt 2/9/05 Email As A Platform
http://www.techdirt.com/articles/20050209/1329235_F.shtml
BBC News 2/8/05 E-mail is the new database
http://news.bbc.co.uk/2/hi/business/4167633.stm
Wired 2/10/05 Shady Web of Affiliate Marketing
http://www.wired.com/news/privacy/0,1848,66556,00.html?tw=wn_tophead_1
WSJ 2/10/05 Downloading Movies From These Web Sites Can Save Time, Money
http://online.wsj.com/article/0,,SB110798583565050445,00.html?mod=todays_us_marketplace

The top legal movie-rental sites are CinemaNow and Movielink. My experience using both was pretty good. Neither works with Macs, but downloading to my PC was fast and easy. Both sites let you start watching the movie after just a few minutes of downloading. And although the movies aren't DVD quality, you have to watch closely to catch the few moments of digital pixelation. Most movies cost $2 to $5 for a 24-hour viewing period.

Tech Mom from Silicon Valley 2/11/05 テニスは「Long Tail型」スポーツ
http://d.hatena.ne.jp/michikaifu/20050211/1108079559

Google Analysts Meeting

ITトレンド

SJM 2/10/05 Google details strategy for analysts, SEARCH ENGINE OPERATOR'S CEO DESCRIBES PLANS TO CONTINUE GROWTH
http://www.siliconvalley.com/mld/siliconvalley/10865335.htm

``We try to identify when our technology can solve an existing problem at worldwide scale,'' he said. ``That's the way we think of the problem, when we talk about the strategy, when we manage the company, when we think about how it evolves.''

Schmidt is a fan of a concept, popularized in a Wired magazine article last year, called the ``long tail,'' which says that a large number of products with low sales volume can collectively make up a sizable market. For Google, the long tail includes the tens of thousands of businesses not being served by conventional means of advertising. Schmidt believes Google has an opportunity to appeal to those businesses by offering them the ability to create highly targeted ad campaigns.

``The engineers generally like to have beta on there when they are about to make major changes and improvements,'' Page said. ``If it's on there for five years because they are going to make major changes for five years, that's fine.''

WSJ 2/10/05 Google Expansion Is Being Held Back By Hiring Process
http://online.wsj.com/article/0,,SB110799402790350674,00.html?mod=technology_main_whats_news

Google Inc. executives said they can't expand as rapidly as they would like because they can't find enough qualified employees or deploy new computers fast enough.
At the company's first analyst meeting since its August initial public offering, the executives said they are aggressively adding products and staff, but are limited by their own recruitment standards and ability to expand Google's technical infrastructure

"Can we hire the quality and quantity of people we want to? No," said co-founder Sergey Brin, speaking before several hundred analysts at Google's Mountain View, Calif., headquarters. "We're underinvesting in our business because of the limitations of hiring." Google said it has more than 3,000 employees, up from 2,292 in June. Mr. Brin said Google was "probably 10% to 20% below" where it wanted to be in terms of the level of its technical infrastructure.

Mr. Schmidt said Google was seeking to reach advertisers outside the midsize companies it currently serves best. "We still, as a company, do not have all of the products and services needed to serve all of the largest advertisers or the tiniest of advertisers," he said. Google in the fourth quarter had 227 advertisers that were on the Fortune 1000 list of the largest companies, compared with 156 a year earlier. Highlighting one potential change, co-founder Larry Page said Google over time will give advertisers "more choice over where and how they show their ads."

SiliconBeat 2/9/05 Google and the long tail
http://www.siliconbeat.com/entries/2005/02/09/google_and_the_long_tail.html

"The surprising thing about the long tail is how long the long part of the tail really is,'' he said a bit ago, ''and how many small businesses there are that have not been traditionally served by the traditional mass audience markets, particularly advertising. We're doing pretty well in the middle of this tail. We still do not, as a company, have all the products and services that, in our judgement, are needed to serve the largest advertisers or the very tiniest of advertisers.''

HP Fiorina's Departure

ITトレンド

http://online.wsj.com/page/0,,2_1134,00.html
WSJ 2/10/05 Too Big: Learning From Mistakes, Fiorina's Departure From H-P Reminds Companies About Risks During the Current Merger Boom
http://online.wsj.com/article/0,,SB110800166292250918,00.html
WSJ 2/10/05 What Hewlett-Packard Seeks In a Successor to Fiorina
http://online.wsj.com/article/0,,SB110800302964950950,00.html?mod=todays_us_marketplace
後継者候補としてこの記事で名が挙がっている人々

  • Anne Mulcahy, Xerox Corp.'s chairwoman and chief executive
  • Motorola Inc. Chairman and CEO Edward J. Zander
  • MCI Inc. Chairman and CEO Michael Capellas
  • Raymond Lane, the former No. 2 man at Oracle Corp
  • Klaus Kleinfeld, who took the helm of Siemens AG last month.(ex-GE)
  • Lawrence A. Bossidy, a former chief executive of Honeywell International Inc. (ex-GE)
  • John Joyce and Doug Elix, senior executives at International Business Machines Corp (ex-GE)

後継CEOは、このリストに挙がっていない人物になることだろう。